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You’re speaking to them via a channel they’re conditioned to associate with fun and childhood (and most definitely not business and sales) – so their guard is down and they’re massively more receptive.“Harnessing the power of a cartoon can help you create high- impact messages that speak to prospects in ways virtually no other medium can, because: Here are few lines from Ilyas that really captured my attention why we don’t hate cartoons (even if some of us don’t necessarily love them).
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In his book, The Power of Cartoon Marketing – How to create an awesome animated video that will get you noticed and your message heard – with zero prior know how!, lya Spitalnik mentioned about our love of cartoons as children and that we can “lower our guard” when watching cartoons. It also has captured the hearts of teachers and students in the education sector as they themselves used the Powtoon tool to make captivating and engaging contents with so much fun. Not only did the Powtoon team captured the business sectors. 2012.īecause the cost to produce a great 90-sec animated video was between $2000 – $25,000, Powtoon has disrupted this and created a space for businesses and marketers by providing them tools and marketplace to create awesome presentations. They released a beta version of Powtoon in August of 2012 and secured a startup capital of $600,000 from Startup Minds in Dec. The key people in Powtoon are llya Spitalnik (Co-Founder and CEO), Daniel Zaturansky (Co-Founder and COO) and Sven Hoffman (Co-Founder and CTO). Though Powtoon’s mission is to address all the frustrations that people have with Powerpoint and Keynote and add animation and killer design, its greater vision is to effect the way people communicate in a profound way: “If a picture speaks a thousand words, an animation conveys an idea.” Founders Powtoon is simply a combination of a presentation (Powerpoint) and animated cartoon. 13 Cons Powtoon Review – Table of Contents